When you study and understand the Ice Cream Diet approach, it's clear that the ice cream added to it is more for the catchy name than any other reason. The calorie targets are: Men, no more than 2,000 cals/day; and Women, no more than 1,500 cals/day. In addition to the calorie restrictions, the diet has you engaged in exercise that will help to burn fat, etc. The little bit of allowable ice cream calories also comprise the daily calorie limit. So when you think about it; when you do the exercise and restrict your calories like that; then it really doesn't matter about the ice cream, or chocolate, etc. Therefore it's clear that the Ice Cream Diet name and implication is more for marketing purposes than any other reason.


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